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There are some things in business you can’t buy, boost, or fake. Reputation is one of them.
Growing up in Lexington, NC taught me that word travels fast. People talk about the good and the bad. And when it comes to buying a home, they remember who showed up for them, who answered the late-night calls, and who got them to the finish line without all the unnecessary chaos.

The Lender on Speed Dial — Why Reputation Matters More Than Marketing

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